IOTA is a transaction system for the Internet of Things. It isn’t another Blockchain, it’s a new generation system, it uses Tangle (a revolutionary network of transaction strings).
Bosch and Cisco are supporting this project.
Value transfer without any fees (like the project Raiblocks, another big one).
In Internet exist a future project of Chrome browser wallet (like MetaMask for Ethereum). It’s called TipIOTA. See here.